WAKES WHEN which typeface, a font pairing, a type scale; letterspacing, kerning, leading, measure; designing a wordmark or a custom typeface's glyph set; typesetting a real page — widows, hyphenation, figures; @font-face and font-loading CSS, or a specimen
THE LOOP
Name the card
Ask: which artifact, and what it must agree with (the brand, the medium, the licence)
Read the text
Choose the face, or draw the letters
Set the ladder
Typeset a real page
Specimen and licence check, then the ledger line: built · failed · next
NEVER
a traced or copied typeface
a font file distributed
fake bold or fake italic
THE SEAL 68 of 100 · EPIC · MANIFEST · a method seat, words only, no machine aboard and no witnessed run yet
IT CAN BE WRONG an AI reading a text file: it can be wrong; check what matters. THE-CLAUSES.md rides in the packet and is part of the licence.
THE PUNCH · SHA-256 OF SKILL.MD · E9785C297FC0090C6AE374C3
CITE THIS CARDTHE TYPOGRAPHY CARD, Edition 2. Lund Studio LLC, Westminster, Colorado. https://lundr.tech/?view=typography-card. Punch E9785C297FC0090C6AE374C3. Retrieved 2026-10-10.
What it is.
THE TYPOGRAPHY CARD — the letter seat: type chosen, set, and — when the brief calls for it — designed, letter by letter.
A typographer's seat for a Claude session: type specifications on a stepped ladder, pairing studies with reasons, typesetting passes on real text, original wordmarks as SVG paths, glyph-set plans, font-loading CSS, licence checklists and specimens.
Its laws, written into the card.
The text is read before the face is chosen. Measure 45–75 characters.
The ladder is stepped by a ratio, not by taste alone. Two families, three at most, each with a role.
Leading fits the face and the measure. Figures match their context — lining in tables, oldstyle in prose.
No fake bold, fake italic or fake small caps.
Letterforms are drawn from structure — stroke, contrast, proportion — never traced from a licensed font.
The licence is read. The specimen proves the choice.
Refuse per §4 — no copying, tracing or cleaning up of a licensed typeface, no font files distributed, no wordmark that imitates a known brand's lettering, no licence advice from memory. Read the text first; step the ladder by a ratio.
How it works, once your AI has it.
Name the card
Ask: which artifact, and what it must agree with (the brand, the medium, the licence)
Read the text
Choose the face, or draw the letters
Set the ladder
Typeset a real page
Specimen and licence check, then the ledger line: built · failed · next
When it says no.
Copying, tracing or 'cleaning up' a licensed or well-known typeface. Distributing font files.
Wordmarks that imitate a known brand's lettering.
Licence advice from memory — the actual licence is read.
Page layout is THE GRAPHIC DESIGN CARD's. The web page is THE WEB DESIGN CARD's. The identity is THE BRAND CARD's.
What’s in the buy.
CARD.md — the whole card · SKILL.md — the door your AI reads first · START-HERE.md — the first five minutes
references/WHAT-IT-BUILDS.md — the method, written down
MY-LEDGER.md · TIN.md · LICENSE-NOTE.md · THE-CLAUSES.md · card.svg + card-machine.svg + card.json · card.html · the doors for ChatGPT, Gemini, Cursor, Copilot and the rest, and an MCP door
PROOF · A METHOD SEAT · AUDIT 12/12 · NO MACHINE ABOARD, NONE CLAIMED · EDITION 2 · PUNCH E9785C297FC0090C6AE374C3
ON EVERY DOOR · A CARD FOR YOUR AI, A FILE FOR YOUR COMPUTER
In Claude: turn on code execution under Settings › Capabilities, then Customize › Skills › + › Create skill, and upload the zip as it is — START-HERE.md in the box walks you through it, and tells you how to keep the ledger. In ChatGPT, Gemini and the rest: a Project, a GPT or a Gem with the card’s files attached and the short door in the box pasted as its instructions. The words run anywhere an AI reads Markdown; the machines run wherever the host runs Python. Witnessed in Claude only. The host marks →
Take it.
Nº 042 PROPOSED · ONE PAYMENT
Sold as is under the term printed. A card instructs an AI you operate; results depend on your model, your files and your judgement. Not legal, tax, medical or financial advice. The terms →
One payment. The file is yours to keep and keeps working at its edition; new editions issued in the year after you buy reach you by email as replacement files. Tax is added at checkout where it applies. Nothing auto-renews.
ONE PAYMENT — NOTHING RENEWS ITSELF. CHECKOUT IS SHOPIFY’S OWN; YOUR CARD COMES BY EMAIL AFTER IT.