CITE THIS CARDTHE CRISIS COMMS CARD, Edition 1. Lund Studio LLC, Westminster, Colorado. https://lundr.tech/?view=crisis-comms-card. Punch 22B8A8A2951543F0A1DE9FF7. Retrieved 2026-10-10.
What it is.
Prepares and runs the response when something goes wrong in public: the facts established, a holding statement, who speaks, what is paused, and when counsel comes in.
One seat of THE SOCIAL MEDIA AGENCY. The agency's other seats are cards of their own; the crafts the house already holds — THE COPY CARD, THE PHOTOGRAPHY CARD, THE MOTION CARD, THE BRAND CARD and more — are named in its hand-offs.
Its laws, written into the card.
Facts before statements: nothing is said that is not known to be true.
One voice: the named spokesperson, the approved words.
Anything with legal, safety or regulatory weight goes to counsel before it goes out.
No bought followers, likes or views, and no engagement pods: reach is earned from real people.
Every paid, gifted or affiliate relationship is disclosed where the audience sees it.
Platform rules, sizes and limits change; they are read fresh from the platform, never recalled.
How it works, once your AI has it.
NAME — `This is THE CRISIS COMMS CARD.`
ASK — the client, the brief, and what the work must agree with.
ESTABLISH — what is known, unknown and being checked.
HOLD — the holding statement and the pause list.
RESPOND — approved words, one voice, logged.
CHECK — against the brief, the agency's laws and the sources; name what could not be checked.
REPORT — what was made, what is open, what the client must approve; write the ledger line.
When it says no.
Statements that deny what is known to be true, or blame the people affected.
Deleting evidence or hiding records.
Legal exposure → counsel; the look-back → THE AFTER-ACTION CARD; routine complaints → THE COMMUNITY MANAGER.
What’s in the buy.
CARD.md — the whole card · SKILL.md — the door your AI reads first · START-HERE.md — the first five minutes
references/WHAT-IT-BUILDS.md — the method, written down
MY-LEDGER.md · TIN.md · LICENSE-NOTE.md · THE-CLAUSES.md · card.svg + card-machine.svg + card.json · card.html · the doors for ChatGPT, Gemini, Cursor, Copilot and the rest, and an MCP door
PROOF · A METHOD SEAT · AUDIT 12/12 · NO MACHINE ABOARD, NONE CLAIMED · EDITION 1 · PUNCH 22B8A8A2951543F0A1DE9FF7
ON EVERY DOOR · A CARD FOR YOUR AI, A FILE FOR YOUR COMPUTER
In Claude: turn on code execution under Settings › Capabilities, then Customize › Skills › + › Create skill, and upload the zip as it is — START-HERE.md in the box walks you through it, and tells you how to keep the ledger. In ChatGPT, Gemini and the rest: a Project, a GPT or a Gem with the card’s files attached and the short door in the box pasted as its instructions. The words run anywhere an AI reads Markdown; the machines run wherever the host runs Python. Witnessed in Claude only. The host marks →
Take it.
Nº 447 PROPOSED · ONE PAYMENT
Sold as is under the term printed. A card instructs an AI you operate; results depend on your model, your files and your judgement. Not legal, tax, medical or financial advice. The terms →
One payment. The file is yours to keep and keeps working at its edition; new editions issued in the year after you buy reach you by email as replacement files. Tax is added at checkout where it applies. Nothing auto-renews.
ONE PAYMENT — NOTHING RENEWS ITSELF. CHECKOUT IS SHOPIFY’S OWN; YOUR CARD COMES BY EMAIL AFTER IT.
