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THE TRADE · Nº 845 · EDITION 1 · LAUNCHING SOON

LUND CARDS · THE TRADENº 845 PROPOSED
THE FIELD CARD — the LSC-1 face
THE CARD AS TEXT · FOR EYES AND FOR MACHINES

THE FIELD CARD · no claim without a source and a date

WAKES WHEN someone writes or reviews a field card, a comparison page, or asks what they can say

THE LOOP

  1. fieldcard.py new · facts, source + date
  2. build · the card; refused claims listed
  3. check · superlatives, absolutes, stale
  4. counsel reads it; the note in the file
  5. re-check at six months; stale is re-proved

NEVER

  • Write a word about their honesty or competence
  • Keep a claim with no source and no date
  • Use a customer's words without permission

IT MAKES new — the facts file to fill in: each claim with its source and date; build — the card, refusing any claim without a source and date; check — an existing card read for risky claims.

THE STANDARD a claim without a source and a date is not written; never a word about their honesty, competence or safety; opinions are marked as ours; a customer's words are theirs; six months and a fact is stale; counsel reads it before it is used.

IN THE BOX SKILL.md · CARD.md · TIN.md · START-HERE.md · LICENSE-NOTE.md · THE-CLAUSES.md · MY-LEDGER.md · WITNESS.md · SELFTEST.md · AUDIT.md · MANIFEST.md · HOSTS.md · scripts/fieldcard.py · references/CLAIMS-THAT-GET-COMPANIES-SUED.md · rules/ (4 doors) · system/ (2 prompts) · mcp/mcp_card.py · card.json · card.svg · card-machine.svg · card.html.

PROOF SELFTEST 11/11 · witnessed in Claude 2026-10-09 · Edition 1.

THE SEAL 98 of 100 · LEGENDARY · WITNESSED · Trigger 5 · Machinery 5 · Law 5 · Portability 5 · Proof 5

IT CAN BE WRONG an AI reading a text file: it can be wrong and can invent a number, a rule, a name or a date; check what matters against your own records and the source; the risk is yours. THE-CLAUSES.md rides in the packet and is part of the licence.

THE PUNCH · SHA-256 OF SKILL.MD · 9417DBAE4F3E6A2D2B9FC7B7

THE FACE, FULL SIZE → · THE MACHINE FACE → · card.json →

THE FIELD CARD

no claim without a source and a date

NEW · BUILD · CHECK

98LEGENDARYWITNESSEDIN CLAUDEIN LUNDRIN CHATGPT

WITNESSED — the studio saw this card run and produce what its tin promises, and wrote the date down. What the marks mean →

THE SPEC SHEET · READ BEFORE YOU BUY · THE STANDARD EVERY CARD MEETS →

SEAL
98 of 100 · LEGENDARY · WITNESSED
EDITION
E1 · witnessed 2026-10-09
MACHINE
scripts/fieldcard.py · 3 commands · selftest 11/11
RUNS
On your own computer. Standard library only, offline; no account, no key, no telemetry.
HOSTS
Claude · Claude Code · ChatGPT · Gemini · any AI that reads a file (HOSTS.md names each door)
LICENCE
One person, any number of their own AIs and computers · editions replace files · nothing renews · freeze, not loss
PUNCH
9417DBAE4F3E6A2D2B9FC7B7 · sha-256 of SKILL.md · check any file against it →

CITE THIS CARDTHE FIELD CARD, Edition 1. Lund Studio LLC, Westminster, Colorado. https://lundr.tech/?view=field-card. Punch 9417DBAE4F3E6A2D2B9FC7B7. Retrieved 2026-10-10.

What it is.

Builds a competitive field card in which every claim about a competitor or about your own product carries its source and its date, refusing any claim without them, any disparaging word, and any customer quote without permission; and checks an existing field card or sales page for the claims that get companies sued — superlatives with no proof, absolutes, disparagement, unsourced comparisons, stale dates and unpermitted testimonials.

It carries a machine that shows its working: new — the facts file to fill in: each claim with its source and date; build — the card, refusing any claim without a source and date; check — an existing card read for risky claims — 11 checks in its selftest, every command on the record. It will never write a word about their honesty or competence; never keep a claim with no source and no date; never use a customer's words without permission.

Six laws, written into the card.

They are in the card itself, so the AI follows them.

A CLAIM WITHOUT A SOURCE AND A DATE IS NOT WRITTENThe build refuses it and says why.
NEVER A WORD ABOUT THEIR HONESTY, COMPETENCE OR SAFETYNot with a source, not as a joke, not in the traps section.
OPINIONS ARE MARKED AS OURS"We think our onboarding is simpler" is allowed, labelled; "ours is simpler" is a fact that needs a source.
A CUSTOMER'S WORDS ARE THEIRSNamed, with permission on file, or not at all — and never invented.
SIX MONTHS AND A FACT IS STALEIt is re-checked before it is said again; the date on the line is how you know.
COUNSEL READS IT BEFORE IT IS USEDCounsel reads it before it is used, and again when it changes. The machine catches words; counsel judges the law.

What rides in the card.

In the card’s own voice, with a machine that shows its working.

THE GUIDEreferences/CLAIMS-THAT-GET-COMPANIES-SUED.md
THE MACHINEfieldcard.py · three commandsnew — the facts file to fill in: each claim with its source and date; build — the card, refusing any claim without a source and date; check — an existing card read for risky claims. Every command prints its working and refuses a bad input; 11 checks in its selftest, every command on the record.

What it does once your AI has it.

  • new The facts file to fill in: each claim with its source and date
  • build The card, refusing any claim without a source and date
  • check An existing card read for risky claims
  • On the record The facts file with five example claims; the build kept four with their sources and dates and refused "we are the best in the market"; the built card passed its own check; and an old-style card was read: a superlative, an absolute, a disparaging line, an unpermitted quote, a stale date and an unsourced comparison, each flagged with its line.

What it will never do.

It will never write a word about their honesty or competence; never keep a claim with no source and no date; never use a customer's words without permission.

It reads words, not law: the rules on comparative advertising differ by country, and counsel reads the card before it ships. It cannot verify a source, only that one is written with a date. A claim can be sourced and still be wrong. It is an AI reading a text file: it can be wrong, so check what matters against your own records and the source.

What’s in the buy.

  • CARD.md — the whole card: who it is, its laws, when it says no, what it carries · SKILL.md — the door your AI reads first · START-HERE.md — the first five minutes, for you
  • CLAIMS-THAT-GET-COMPANIES-SUED.md — the guide in references/, in the card's own voice
  • scripts/fieldcard.py — the machine: new · build · check, standard library only, selftest 11/11
  • WITNESS.md + SELFTEST.md — every command on the record, as it printed · MANIFEST.md, every file hashed · AUDIT.md, the twelve checks
  • MY-LEDGER.md — the card's memory, on your own machine · TIN.md · LICENSE-NOTE.md · THE-CLAUSES.md · HOSTS.md
  • card.svg + card-machine.svg + card.json · card.html, the card as one offline file · the doors for ChatGPT, Gemini, Cursor, Claude Code and MCP hosts (rules/, system/, mcp/)

PROOF · SELFTEST 11/11 · 3 COMMANDS ON THE RECORD · WITNESSED IN CLAUDE 2026-10-09 · EDITION 1 · PUNCH 9417DBAE4F3E6A2D2B9FC7B7

ON EVERY DOOR · A CARD FOR YOUR AI, A FILE FOR YOUR COMPUTER

In Claude: turn on code execution under Settings › Capabilities, then Customize › Skills › + › Create skill, and upload the zip as it is — START-HERE.md in the box walks you through it, and tells you how to keep the ledger. In ChatGPT, Gemini and the rest: a Project, a GPT or a Gem with the card’s files attached and the short door in the box pasted as its instructions. The words run anywhere an AI reads Markdown; the machines run wherever the host runs Python. Witnessed in Claude only. The host marks →

Take it.

Nº 845 PROPOSED — LAUNCHING SOON

Sold as is under the term printed. A card instructs an AI you operate; results depend on your model, your files and your judgement. Not medical, legal, tax or financial advice, never the person’s boss, and not a licence to practise. The terms →

ONE PAYMENT · NOTHING RENEWS ITSELF

LAUNCHING SOON

One payment. The file is yours to keep and keeps working at its edition; new editions issued in the year after you buy reach you by email as replacement files. Tax is added at checkout where it applies. Nothing auto-renews.

A TERM, NOT A SUBSCRIPTION: NOTHING RENEWS ITSELF AND NOBODY IS CHARGED AGAIN. WHEN A TERM ENDS THE FILES STAY ON YOUR COMPUTER AND STAY READABLE — FREEZE, NOT LOSS.

THE MACHINE · IN THE OPEN · FROM THE WITNESSED RUN OF 2026-10-09

fieldcard.py, every command showing its working.

A small Python program, standard library only. Your AI runs it; you can too. Every block below is pasted from the card’s own WITNESS.md, as printed.

newthe facts file to fill in: each claim with its source and date
buildthe card, refusing any claim without a source and date
checkan existing card read for risky claims
selftest11 checks that prove the machine; it must print 11/11
new · THE FACTS FILE TO FILL IN: EACH CLAIM WITH ITS SOURCE AND DATE
$ python3 scripts/fieldcard.py new facts.json
facts file written · facts.json · example claims (invented) · every claim needs a source and a date; the fifth has neither, to show the refusal
build · THE CARD, REFUSING ANY CLAIM WITHOUT A SOURCE AND DATE
$ python3 scripts/fieldcard.py build facts.json --out field-card.md
FIELD CARD · 4 claim(s) written · 1 refused · field-card.md
REFUSED · claim 5 · no source or no date: "We are the best in the market"
check · AN EXISTING CARD READ FOR RISKY CLAIMS
$ python3 scripts/fieldcard.py check field-card.md --today 2026-10-09
CHECK · field-card.md · CLEAN — nothing a reader would flag
NOTE · words, not law: counsel reads the card before it ships
check · AN EXISTING CARD READ FOR RISKY CLAIMS
$ python3 scripts/fieldcard.py check old-card.md --today 2026-10-09
CHECK · old-card.md · 6 flag(s)
  line 3   SUPERLATIVE  fastest
  line 4   ABSOLUTE     always
  line 4   DISPARAGE    going under
  line 5   TESTIMONIAL  a quote with no permission mark: "They saved us hours every week,…"
  line 6   STALE        2025-11-01 is 342 days old
  line 7   UNSOURCED    a comparison with no (source: …) on the line
NOTE · words, not law: counsel reads the card before it ships

THE NUMBERS, NAMES AND DATES IN THESE RUNS ARE THE STUDIO’S OWN EXAMPLES, INVENTED FOR THE RECORD; NO REAL COMPANY, PERSON OR PROPERTY IS NAMED.

QUESTIONS AT THE TABLE

Asked before the wire.

What does it need from me?

Fieldcard.py new · facts, source + date. It asks first for the facts you can source about them and about us, each with where it came from and when, and the competitor's own public pages.

Does it send anything anywhere?

No. The machine is a standard-library Python program that runs on your own computer and sends nothing anywhere; the words run wherever an AI reads Markdown. No server, no account, no key.

What is on the record?

The self-test (11/11) and every command run on real example inputs, pasted into WITNESS.md as they printed; the punch on the face is the SHA-256 of SKILL.md, so a downloaded copy can be checked against this room.

Can it be wrong?

Yes — it is an AI reading a text file. It reads words, not law: the rules on comparative advertising differ by country, and counsel reads the card before it ships. It cannot verify a source, only that one is written with a date. A claim can be sourced and still be wrong.

What will it never do?

It will never write a word about their honesty or competence; never keep a claim with no source and no date; never use a customer's words without permission.

← THE TRADE · THE FLOOR →

AT YOUR ELBOW, NEVER THE BOSS · NOT LEGAL, MEDICAL, TAX OR FINANCIAL ADVICE · NOT A PAYMENT CARD · © 2026 LUND STUDIO LLC

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