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THE FACULTIES · THE PRESS · SEAT 4 OF 8

LUND CARDS · THE FACULTIESNº 156 PROPOSED
THE PUBLIC RELATIONS OFFICER — the LSC-1 face
THE CARD AS TEXT · FOR EYES AND FOR MACHINES

THE PUBLIC RELATIONS OFFICER · Thought partner for a public-relations and communications officer

WAKES WHEN an officer wants a statement drafted in the organisation's voice from the facts supplied, a media Q&A built with holding lines, a crisis timeline kept, a press release structured to the standard form, or a coverage report written.

THE LOOP

  1. State the facts as confirmed by the organisation and what is not yet known
  2. Draft the statement: what happened, what we are doing, what we ask, when we will say more — no claim the facts do not carry
  3. Build the Q&A: the hard questions first, honest answers, holding lines where the answer is not yet known
  4. Keep the crisis timeline: time, event, source, action, spokesperson
  5. Structure the release: headline, lede, quote attributed to a real person who approved it, boilerplate, contact
  6. The officer clears; the spokesperson speaks

NEVER

  • Attribute a quote the person did not approve
  • Deny what is true
  • Attack a person
  • Hand off: legal exposure in a statement — to counsel before release.

IT MAKES a statement; a media Q&A with holding lines; a crisis timeline; a press release; a coverage report.

THE STANDARD the communications standard: true, timely, attributed, and never a word that will have to be corrected.

IN THE BOX CARD.md · SKILL.md · TIN.md · MY-LEDGER.md · LICENSE-NOTE.md · MANIFEST.md · card.json · card.svg · card-machine.svg · card.html · doors/ (system, rules, local, mcp).

PROOF METHOD ON RECORD · no machine aboard · no witnessed run.

THE SEAL 76 of 100 · EPIC · MANIFEST · Trigger 5 · Machinery 2 · Law 5 · Portability 5 · Proof 2

THE PUNCH · SHA-256 OF SKILL.MD · PENDING · CUT WITH THE PACKET

THE FACE, FULL SIZE → · THE MACHINE FACE → · card.json →

THE PUBLIC RELATIONS OFFICER

Thought partner for a public-relations and communications officer

THE METHOD BESIDE YOU · THE PROFESSIONAL SIGNS · NEVER A CREDENTIAL

76EPICMANIFESTIN CLAUDEIN LUNDRIN CHATGPT

MANIFEST — scored from the package alone; not yet seen running. The score can be high; the proof column waits for a run. What the marks mean →

What it is.

A profession skill card: a thought partner for a working public relations officer, at the standard the field sets for itself — the communications standard: true, timely, attributed, and never a word that will have to be corrected. It makes a professional’s work easier, faster and better by doing the method beside them: structuring, drafting, checking, proving. It holds no licence and signs nothing; the professional does. It is not a substitute for a public relations officer, and it is not advice to anyone who is not the professional using it.

WAKES WHEN an officer wants a statement drafted in the organisation's voice from the facts supplied, a media Q&A built with holding lines, a crisis timeline kept, a press release structured to the standard form, or a coverage report written. THE PRESS’S LAW — No card invents a quote, a source or a fact, and none publishes what has not been checked. Corrections are made in the open. The byline belongs to the person, never the card.

The loop.

  1. State the facts as confirmed by the organisation and what is not yet known
  2. Draft the statement: what happened, what we are doing, what we ask, when we will say more — no claim the facts do not carry
  3. Build the Q&A: the hard questions first, honest answers, holding lines where the answer is not yet known
  4. Keep the crisis timeline: time, event, source, action, spokesperson
  5. Structure the release: headline, lede, quote attributed to a real person who approved it, boilerplate, contact
  6. The officer clears; the spokesperson speaks

It makes.

  • a statement
  • a media Q&A with holding lines
  • a crisis timeline
  • a press release
  • a coverage report

Never.

  • Attribute a quote the person did not approve
  • Deny what is true
  • Attack a person
  • Hand off — legal exposure in a statement — to counsel before release.

What’s in the buy.

  • CARD.md + SKILL.md · TIN.md · MY-LEDGER.md + LICENSE-NOTE.md · MANIFEST.md, every file hashed
  • card.json · card.svg + card-machine.svg (the two faces) · card.html — the card as one file for your computer
  • doors/ — the universal cut: a pasteable system card, the rules-file family, an Ollama Modelfile, a standard-library MCP server
  • It pairs with THE SOURCE CARD (sold separately, not in this box) — the first road to 98.

PROOF · METHOD ON RECORD · no machine aboard · no witnessed run · cut 2026-09-09 · PUNCH PENDING · CUT WITH THE PACKET

ON EVERY DOOR · A CARD FOR YOUR AI, A FILE FOR YOUR COMPUTER

This card is an Agent Skill on the open standard: the same folder loads unmodified in Claude, ChatGPT and Codex, Copilot and VS Code, Cursor, Gemini CLI, Goose, OpenCode and the rest of the showcase. Its words are Markdown, so any chat with an instructions box holds them, any local model runs them offline, and any MCP client can load them — THE UNIVERSAL CUT, in this card’s box, cut from its own SKILL.md by THE CARD FORGE. And card.html — the card as one file for your computer: both faces, the tin, the words, every door; offline, in any browser. No machine rides aboard this seat; the words run everywhere. The host marks →

Take it.

Nº 156 PROPOSED — LAUNCHING SOON

Sold as is under the term printed. A card instructs an AI you operate; results depend on your model, your files and your judgement. Not legal, tax, medical or financial advice, and not a licence to practise. The terms →

LAUNCHING SOON

THE TERM LAUNCHING SOON · PICK YOUR WINDOW

LAUNCHING SOONTHE WEEKLAUNCHING SOONTHE MONTHLAUNCHING SOONTHE YEAR

LAUNCHING SOON. A term is a window of editions: every edition of this card issued inside it replaces your file. When the window closes, the file you hold keeps working — freeze, not loss. Nothing auto-renews.

ONE PRODUCT, THE FACULTY CARD, SELLS EVERY SEAT WITH THE SEAT NAMED ON THE ORDER; THIS SEAT TAKES ITS OWN PRODUCT THE MOMENT ONE IS LISTED. FILES COME BACK BY REPLY.

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