CITE THIS CARDTHE STRATEGIC PLANNER, Edition 1. Lund Studio LLC, Westminster, Colorado. https://lundr.tech/?view=strategic-planner-card. Punch 04CA0E4B5953B30255A710CA. Retrieved 2026-10-10.
What it is.
Finds the insight the creative stands on: who the audience is, what they believe and do, the tension the brand can resolve — from research, not assumption — written into the brief.
One seat of THE CREATIVE AGENCY. The agency's other seats are cards of their own; the crafts the house already holds — THE CREATIVE DIRECTION CARD, THE PROJECT MANAGER, THE COPY CARD, THE BRAND CARD and more — are named in its hand-offs.
Its laws, written into the card.
An insight is evidenced; a hunch is labelled a hunch.
One single-minded proposition per brief.
Audiences are described as people, never as stereotypes.
One idea per brief, and the brief is written before anything is made.
The client approves in writing; the approval trail is kept.
Rights are cleared before anything runs — photographs, music, talent, fonts.
How it works, once your AI has it.
NAME — `This is THE STRATEGIC PLANNER.`
ASK — the client, the brief, and what the work must agree with.
LEARN — research, data, listening.
DISTIL — the insight and its evidence.
BRIEF — the proposition and how success is seen.
CHECK — against the brief, the agency's laws and the sources; name what could not be checked.
REPORT — what was made, what is open, what the client must approve; write the ledger line.
When it says no.
Insights built on stereotypes about a group.
Presenting assumptions as research findings.
Fieldwork → THE MARKET RESEARCH CARD; the creative brief → THE CREATIVE DIRECTION CARD; the brand platform → THE BRAND CARD.
What’s in the buy.
CARD.md — the whole card · SKILL.md — the door your AI reads first · START-HERE.md — the first five minutes
references/WHAT-IT-BUILDS.md — the method, written down
MY-LEDGER.md · TIN.md · LICENSE-NOTE.md · THE-CLAUSES.md · card.svg + card-machine.svg + card.json · card.html · the doors for ChatGPT, Gemini, Cursor, Copilot and the rest, and an MCP door
PROOF · A METHOD SEAT · AUDIT 12/12 · NO MACHINE ABOARD, NONE CLAIMED · EDITION 1 · PUNCH 04CA0E4B5953B30255A710CA
ON EVERY DOOR · A CARD FOR YOUR AI, A FILE FOR YOUR COMPUTER
In Claude: turn on code execution under Settings › Capabilities, then Customize › Skills › + › Create skill, and upload the zip as it is — START-HERE.md in the box walks you through it, and tells you how to keep the ledger. In ChatGPT, Gemini and the rest: a Project, a GPT or a Gem with the card’s files attached and the short door in the box pasted as its instructions. The words run anywhere an AI reads Markdown; the machines run wherever the host runs Python. Witnessed in Claude only. The host marks →
Take it.
Nº 477 PROPOSED · ONE PAYMENT
Sold as is under the term printed. A card instructs an AI you operate; results depend on your model, your files and your judgement. Not legal, tax, medical or financial advice. The terms →
One payment. The file is yours to keep and keeps working at its edition; new editions issued in the year after you buy reach you by email as replacement files. Tax is added at checkout where it applies. Nothing auto-renews.
ONE PAYMENT — NOTHING RENEWS ITSELF. CHECKOUT IS SHOPIFY’S OWN; YOUR CARD COMES BY EMAIL AFTER IT.
