THE POSITIONING CARD · for whom, what, instead, unlike, because
WAKES WHEN someone writes positioning, a headline, a pitch, or asks what the product is for
THE LOOP
positioning.py worksheet · with the team
one breath, under 60 words, sayable
check · five parts, the jargon, the proof
read it to five buyers; their first words
jargon · sweep the site; cut the buzzwords
NEVER
Ship a superlative with no proof beside it
Call "businesses" a buyer
Keep three differences: that is none
IT MAKES worksheet — the five-part worksheet; check — the parts found or missing, jargon, bare superlatives, passive voice, length; jargon — the buzzword count across pages, worst first.
THE STANDARD five parts or it is not a position; a noun they already know; one difference; proof in the sentence; jargon is what a buyer would not say about you to a colleague; five buyers are the test.
PROOF SELFTEST 9/9 · witnessed in Claude 2026-10-09 · Edition 1.
THE SEAL 98 of 100 · LEGENDARY · WITNESSED · Trigger 5 · Machinery 5 · Law 5 · Portability 5 · Proof 5
IT CAN BE WRONG an AI reading a text file: it can be wrong and can invent a number, a rule, a name or a date; check what matters against your own records and the source; the risk is yours. THE-CLAUSES.md rides in the packet and is part of the licence.
THE PUNCH · SHA-256 OF SKILL.MD · 0CA9762766C0025D88F0B6A0
CITE THIS CARDTHE POSITIONING CARD, Edition 1. Lund Studio LLC, Westminster, Colorado. https://lundr.tech/?view=positioning-card. Punch 0CA9762766C0025D88F0B6A0. Retrieved 2026-10-10.
What it is.
Checks a positioning statement, messaging doc or landing page for the five parts a position needs — for whom, what it is, what it replaces, the one difference and the proof — and names what is missing; counts the jargon word by word, flags superlatives with no proof in their sentence, passive voice and length; sweeps a folder of pages for the buzzwords used most; and gives the worksheet to fill in with the team.
It carries a machine that shows its working: worksheet — the five-part worksheet; check — the parts found or missing, jargon, bare superlatives, passive voice, length; jargon — the buzzword count across pages, worst first — 9 checks in its selftest, every command on the record. It will never ship a superlative with no proof beside it; never call "businesses" a buyer; never keep three differences: that is none.
Six laws, written into the card.
They are in the card itself, so the AI follows them.
FIVE PARTS OR IT IS NOT A POSITIONFor whom, what, instead of what, unlike what, because of what — the machine names the missing ones.
A NOUN THEY ALREADY KNOWA new category costs more than you have; "a tagging tool" beats a platform of anything.
ONE DIFFERENCEThree is a feature list; a feature list is not a position.
PROOF IN THE SENTENCEA superlative without a number, a customer or a mechanism beside it is cut.
JARGON IS WHAT A BUYER WOULD NOT SAY ABOUT YOU TO A COLLEAGUECounted word by word; say what each means here, or cut it.
FIVE BUYERS ARE THE TESTTheir first words, written down, decide the rewrite — not the team's taste.
What rides in the card.
In the card’s own voice, with a machine that shows its working.
THE GUIDEreferences/THE-FIVE-PARTS.md
THE MACHINEpositioning.py · three commandsworksheet — the five-part worksheet; check — the parts found or missing, jargon, bare superlatives, passive voice, length; jargon — the buzzword count across pages, worst first. Every command prints its working and refuses a bad input; 9 checks in its selftest, every command on the record.
What it does once your AI has it.
worksheet The five-part worksheet
check The parts found or missing, jargon, bare superlatives, passive voice, length
jargon The buzzword count across pages, worst first
On the record The worksheet; a buzzword paragraph checked — no FOR, no INSTEAD, no BECAUSE, eight kinds of jargon, a bare "fastest"; the plain rewrite with all five parts; and a three-page site swept, the home page worst.
What it will never do.
It will never ship a superlative with no proof beside it; never call "businesses" a buyer; never keep three differences: that is none.
It reads words; a statement can have all five parts and still be wrong about the market — that is tested with real buyers, not a machine. The jargon list is a convention the team edits in the file. Part detection is by pattern and can miss an unusual phrasing. It is an AI reading a text file: it can be wrong, so check what matters against your own records and the source.
What’s in the buy.
CARD.md — the whole card: who it is, its laws, when it says no, what it carries · SKILL.md — the door your AI reads first · START-HERE.md — the first five minutes, for you
THE-FIVE-PARTS.md — the guide in references/, in the card's own voice
scripts/positioning.py — the machine: worksheet · check · jargon, standard library only, selftest 9/9
WITNESS.md + SELFTEST.md — every command on the record, as it printed · MANIFEST.md, every file hashed · AUDIT.md, the twelve checks
MY-LEDGER.md — the card's memory, on your own machine · TIN.md · LICENSE-NOTE.md · THE-CLAUSES.md · HOSTS.md
card.svg + card-machine.svg + card.json · card.html, the card as one offline file · the doors for ChatGPT, Gemini, Cursor, Claude Code and MCP hosts (rules/, system/, mcp/)
PROOF · SELFTEST 9/9 · 3 COMMANDS ON THE RECORD · WITNESSED IN CLAUDE 2026-10-09 · EDITION 1 · PUNCH 0CA9762766C0025D88F0B6A0
ON EVERY DOOR · A CARD FOR YOUR AI, A FILE FOR YOUR COMPUTER
In Claude: turn on code execution under Settings › Capabilities, then Customize › Skills › + › Create skill, and upload the zip as it is — START-HERE.md in the box walks you through it, and tells you how to keep the ledger. In ChatGPT, Gemini and the rest: a Project, a GPT or a Gem with the card’s files attached and the short door in the box pasted as its instructions. The words run anywhere an AI reads Markdown; the machines run wherever the host runs Python. Witnessed in Claude only. The host marks →
Take it.
Nº 848 PROPOSED — LAUNCHING SOON
Sold as is under the term printed. A card instructs an AI you operate; results depend on your model, your files and your judgement. Not medical, legal, tax or financial advice, never the person’s boss, and not a licence to practise. The terms →
One payment. The file is yours to keep and keeps working at its edition; new editions issued in the year after you buy reach you by email as replacement files. Tax is added at checkout where it applies. Nothing auto-renews.
A TERM, NOT A SUBSCRIPTION: NOTHING RENEWS ITSELF AND NOBODY IS CHARGED AGAIN. WHEN A TERM ENDS THE FILES STAY ON YOUR COMPUTER AND STAY READABLE — FREEZE, NOT LOSS.
THE MACHINE · IN THE OPEN · FROM THE WITNESSED RUN OF 2026-10-09
positioning.py, every command showing its working.
A small Python program, standard library only. Your AI runs it; you can too. Every block below is pasted from the card’s own WITNESS.md, as printed.
worksheet
the five-part worksheet
check
the parts found or missing, jargon, bare superlatives, passive voice, length
jargon
the buzzword count across pages, worst first
selftest
9 checks that prove the machine; it must print 9/9
worksheet · THE FIVE-PART WORKSHEET
$ python3 scripts/positioning.py worksheet
# Positioning worksheet · (product) · (date) · (who filled it in)
FOR — who exactly? Narrow enough that they recognise themselves. Not "businesses": "support teams of 5 to 50 at software companies".
-
WHAT — what is it, in a noun they already know? ("a shared inbox", "a plate-layout tool", not "a platform").
-
INSTEAD — what do they use today? (a spreadsheet · an agency · a bigger tool · nothing). Why does it fall short, in their words?
-
UNLIKE — the one difference that matters to that buyer. One. If you have three, you have none.
-
BECAUSE — why believe it: a number (with its source and date), a named customer (with permission), or a mechanism they can see.
-
The statement, in one breath (under 60 words), the way a seller would say it on a call:
"For ___ who ___, (product) is a ___ that ___. Unlike ___, it ___, because ___."
Test: read it to five buyers. Write down the first thing each one says. If they ask "so what is it?", WHAT failed. If they shrug, UNLIKE failed.
check · THE PARTS FOUND OR MISSING, JARGON, BARE SUPERLATIVES, PASSIVE VOICE, LENGTH
$ python3 scripts/positioning.py check draft.txt
POSITIONING · draft.txt · 43 words · 3 sentences · 1 of 5 parts
WHAT …mline workflows. It is the fastest and most powerful platform in t…
FOR MISSING — name the buyer narrowly: not "businesses", but "support teams of 5 to 50 at software companies"
INSTEAD MISSING — name what they use today (a spreadsheet, an agency, nothing)
UNLIKE MISSING — the one difference that matters to that buyer
BECAUSE MISSING — the proof: a number, a customer, a mechanism, with its source
JARGON seamless ×1 · cutting-edge ×1 · best-in-class ×1 · synergies ×1 · robust ×1 · revolutionary ×1 · empower ×1 · unlock ×1 · ecosystem ×1 · solutions ×1 · streamline ×1 · ai-powered ×1 — say what each one means here, or cut it
SUPERLATIVE "fastest" with no proof in its sentence: It is the fastest and most powerful platform in the market.
VERDICT · NOT YET — start from the worksheet
check · THE PARTS FOUND OR MISSING, JARGON, BARE SUPERLATIVES, PASSIVE VOICE, LENGTH
$ python3 scripts/positioning.py check rewrite.txt
POSITIONING · rewrite.txt · 82 words · 3 sentences · 5 of 5 parts
FOR …For support teams of 5 to 50 at software companies who ta…
WHAT …hand, Harbor Tagger is a tagging tool that labels every ticket i…
INSTEAD …hows its reasoning. Instead of a spreadsheet of rules, the team keeps…
UNLIKE …e list of examples. Unlike the tagging built into the help desk, i…
BECAUSE …xplains each label, because every label carries the example it matc…
LONG the longest sentence is 36 words
VERDICT · SAYABLE — five parts, plain words
jargon · THE BUZZWORD COUNT ACROSS PAGES, WORST FIRST
$ python3 scripts/positioning.py jargon pages
JARGON · 3 file(s) · 8 buzzwords in all
home.html 8 in 18 words · seamless ×1, cutting-edge ×1, synergy ×1, leverage ×1, robust ×1, empower ×1
about.md 0 in 22 words · clean
pricing.md 0 in 12 words · clean
MOST USED · seamless ×1 · cutting-edge ×1 · synergy ×1 · leverage ×1 · robust ×1 · empower ×1 · unlock ×1 · solutions ×1
THE NUMBERS, NAMES AND DATES IN THESE RUNS ARE THE STUDIO’S OWN EXAMPLES, INVENTED FOR THE RECORD; NO REAL COMPANY, PERSON OR PROPERTY IS NAMED.
QUESTIONS AT THE TABLE
Asked before the wire.
What does it need from me?
Positioning.py worksheet · with the team. It asks first for the statement or page as a text file, who it is for, and what those buyers use today.
Does it send anything anywhere?
No. The machine is a standard-library Python program that runs on your own computer and sends nothing anywhere; the words run wherever an AI reads Markdown. No server, no account, no key.
What is on the record?
The self-test (9/9) and every command run on real example inputs, pasted into WITNESS.md as they printed; the punch on the face is the SHA-256 of SKILL.md, so a downloaded copy can be checked against this room.
Can it be wrong?
Yes — it is an AI reading a text file. It reads words; a statement can have all five parts and still be wrong about the market — that is tested with real buyers, not a machine. The jargon list is a convention the team edits in the file. Part detection is by pattern and can miss an unusual phrasing.
What will it never do?
It will never ship a superlative with no proof beside it; never call "businesses" a buyer; never keep three differences: that is none.
