THE OUTBOUND CARD · cold outreach: honest, lawful and short
WAKES WHEN someone writes a cold email or a sequence, or imports a lead list, or asks if it is allowed
THE LOOP
outbound.py leads · the list comes first
the email: short, about them, one ask
check · opt-out, address, subject, words
cadence · dated touches, weekends skipped
stop the moment they say no
NEVER
Write to a bought or scraped list
Fake a reply in the subject line
Send with a placeholder left in
IT MAKES cadence — the dated touches; check — the email against the common rules and the signs of a form letter; leads — required fields, bad addresses, duplicates, role addresses, consent column.
THE STANDARD the list first; a real sender, a real address, an honest subject, a way to say no; short, about them, one ask; no placeholder leaves the building; stop means stop; the rules differ by country, and the card says so.
PROOF SELFTEST 14/14 · witnessed in Claude 2026-10-09 · Edition 1.
THE SEAL 98 of 100 · LEGENDARY · WITNESSED · Trigger 5 · Machinery 5 · Law 5 · Portability 5 · Proof 5
IT CAN BE WRONG an AI reading a text file: it can be wrong and can invent a number, a rule, a name or a date; check what matters against your own records and the source; the risk is yours. THE-CLAUSES.md rides in the packet and is part of the licence.
THE PUNCH · SHA-256 OF SKILL.MD · FB677AC572DEC3A37824883A
CITE THIS CARDTHE OUTBOUND CARD, Edition 1. Lund Studio LLC, Westminster, Colorado. https://lundr.tech/?view=outbound-card. Punch FB677AC572DEC3A37824883A. Retrieved 2026-10-10.
What it is.
Plans and checks cold outreach: a dated cadence of touches across email, calls and social with weekends skipped and a plain way to say no; a cold email read for the things that get senders blocked or fined — no opt-out line, no postal address, a fake reply subject, placeholders left in, spam-shaped words, too long, no clear ask, all about us; and a lead list checked for bad addresses, duplicates, role addresses, a missing consent or source column and bought or scraped rows.
It carries a machine that shows its working: cadence — the dated touches; check — the email against the common rules and the signs of a form letter; leads — required fields, bad addresses, duplicates, role addresses, consent column — 14 checks in its selftest, every command on the record. It will never write to a bought or scraped list; never fake a reply in the subject line; never send with a placeholder left in.
Six laws, written into the card.
They are in the card itself, so the AI follows them.
THE LIST FIRSTWhere did each address come from, and may you write to it? A bought or scraped list is never written to.
A REAL SENDER, A REAL ADDRESS, AN HONEST SUBJECT, A WAY TO SAY NOThe floor in every market; the ceiling is counsel's.
SHORT, ABOUT THEM, ONE ASKUnder about 150 words; more you than us; one question.
NO PLACEHOLDER LEAVES THE BUILDING{{first_name}} in a sent email is the end of the conversation.
STOP MEANS STOPStop means stop, the same day, across every channel in the cadence.
THE RULES DIFFER BY COUNTRY, AND THE CARD SAYS SOIt checks the common floor; counsel sets the rule for each market.
What rides in the card.
In the card’s own voice, with a machine that shows its working.
THE GUIDEreferences/THE-RULES-BY-MARKET.md
THE MACHINEoutbound.py · three commandscadence — the dated touches; check — the email against the common rules and the signs of a form letter; leads — required fields, bad addresses, duplicates, role addresses, consent column. Every command prints its working and refuses a bad input; 14 checks in its selftest, every command on the record.
What it does once your AI has it.
cadence The dated touches
check The email against the common rules and the signs of a form letter
leads Required fields, bad addresses, duplicates, role addresses, consent column
On the record A four-row lead list refused: a bad address, a duplicate, a role address, a bought-list row and an empty source; a bad draft stopped for a fake reply subject, no opt-out, no address and a placeholder; the rewrite clean; and a six-touch cadence dated over two weeks with no weekend.
What it will never do.
It will never write to a bought or scraped list; never fake a reply in the subject line; never send with a placeholder left in.
The rules differ by country and some markets need consent before the first email, so the check is a floor, not legal advice; counsel sets the rule for each market. A clean email can still be unwelcome — the list is the real test. The postal-address check is a pattern match. It is an AI reading a text file: it can be wrong, so check what matters against your own records and the source.
What’s in the buy.
CARD.md — the whole card: who it is, its laws, when it says no, what it carries · SKILL.md — the door your AI reads first · START-HERE.md — the first five minutes, for you
THE-RULES-BY-MARKET.md — the guide in references/, in the card's own voice
scripts/outbound.py — the machine: cadence · check · leads, standard library only, selftest 14/14
WITNESS.md + SELFTEST.md — every command on the record, as it printed · MANIFEST.md, every file hashed · AUDIT.md, the twelve checks
MY-LEDGER.md — the card's memory, on your own machine · TIN.md · LICENSE-NOTE.md · THE-CLAUSES.md · HOSTS.md
card.svg + card-machine.svg + card.json · card.html, the card as one offline file · the doors for ChatGPT, Gemini, Cursor, Claude Code and MCP hosts (rules/, system/, mcp/)
PROOF · SELFTEST 14/14 · 3 COMMANDS ON THE RECORD · WITNESSED IN CLAUDE 2026-10-09 · EDITION 1 · PUNCH FB677AC572DEC3A37824883A
ON EVERY DOOR · A CARD FOR YOUR AI, A FILE FOR YOUR COMPUTER
In Claude: turn on code execution under Settings › Capabilities, then Customize › Skills › + › Create skill, and upload the zip as it is — START-HERE.md in the box walks you through it, and tells you how to keep the ledger. In ChatGPT, Gemini and the rest: a Project, a GPT or a Gem with the card’s files attached and the short door in the box pasted as its instructions. The words run anywhere an AI reads Markdown; the machines run wherever the host runs Python. Witnessed in Claude only. The host marks →
Take it.
Nº 846 PROPOSED — LAUNCHING SOON
Sold as is under the term printed. A card instructs an AI you operate; results depend on your model, your files and your judgement. Not medical, legal, tax or financial advice, never the person’s boss, and not a licence to practise. The terms →
One payment. The file is yours to keep and keeps working at its edition; new editions issued in the year after you buy reach you by email as replacement files. Tax is added at checkout where it applies. Nothing auto-renews.
A TERM, NOT A SUBSCRIPTION: NOTHING RENEWS ITSELF AND NOBODY IS CHARGED AGAIN. WHEN A TERM ENDS THE FILES STAY ON YOUR COMPUTER AND STAY READABLE — FREEZE, NOT LOSS.
THE MACHINE · IN THE OPEN · FROM THE WITNESSED RUN OF 2026-10-09
outbound.py, every command showing its working.
A small Python program, standard library only. Your AI runs it; you can too. Every block below is pasted from the card’s own WITNESS.md, as printed.
cadence
the dated touches
check
the email against the common rules and the signs of a form letter
leads
required fields, bad addresses, duplicates, role addresses, consent column
selftest
14 checks that prove the machine; it must print 14/14
leads · REQUIRED FIELDS, BAD ADDRESSES, DUPLICATES, ROLE ADDRESSES, CONSENT COLUMN
$ python3 scripts/outbound.py leads leads.csv
LEAD LIST · leads.csv · 4 rows · DO NOT USE YET
HIGH 1 bad or empty address(es): row 5 (not-an-email)
MEDIUM 1 duplicated address(es): dana@example.com
MEDIUM 1 role address(es) (info@, sales@ …) — a person did not give these: info@example.org
HIGH 1 row(s) with an empty source
HIGH 1 row(s) from a bought or scraped list — the card never writes to those
check · THE EMAIL AGAINST THE COMMON RULES AND THE SIGNS OF A FORM LETTER
$ python3 scripts/outbound.py check email-draft.txt
EMAIL CHECK · email-draft.txt · 55 words · 4 high · 4 medium · 8 notes · DO NOT SEND
HIGH the subject fakes a reply or forward (RE: URGENT - LIMITED) — a deceptive subject line
MEDIUM the subject is all capitals
MEDIUM the subject carries spam-shaped words: URGENT
HIGH no opt-out: a plain way to say no (one line is enough)
HIGH no postal address: a real street or box address of the sender
MEDIUM no sign-off with a real name
HIGH a placeholder left in: {{first_name}}
NOTE spam-shaped words: Congratulations
NOTE spam-shaped words: You have been selected
NOTE spam-shaped words: risk-free
NOTE spam-shaped words: 100% free
NOTE spam-shaped words: Act now
NOTE spam-shaped words: last chance
NOTE spam-shaped words: Click here
MEDIUM no clear ask: what should they do?
NOTE more about us than about them (I/we outnumber you/your two to one)
NOTE · a floor, not legal advice: the rule for each market is counsel's
check · THE EMAIL AGAINST THE COMMON RULES AND THE SIGNS OF A FORM LETTER
$ python3 scripts/outbound.py check email-rewrite.txt
EMAIL CHECK · email-rewrite.txt · 96 words · 0 high · 0 medium · 0 notes · CLEAN
NOTE · a floor, not legal advice: the rule for each market is counsel's
cadence · THE DATED TOUCHES
$ python3 scripts/outbound.py cadence --start 2026-10-13 --steps 6 --days 14 --channels email,call,social
# Outbound cadence · 6 touches over 14 days from 2026-10-13
| touch | date | channel | what it carries |
|---|---|---|---|
| 1 | 2026-10-13 | email | the problem, in their world, and one question |
| 2 | 2026-10-16 | call | a short call: who you are, why them, one question; voicemail under twenty seconds |
| 3 | 2026-10-19 | social | one line where they are, about their work, no ask |
| 4 | 2026-10-21 | email | the proof: one number from a customer like them, with its source |
| 5 | 2026-10-23 | call | a second call that refers to the email, with the one number |
| 6 | 2026-10-26 | social | the last touch: say it is the last, and how to say no |
Every touch: a real name, a real address, and a way to say no. Stop the cadence the moment they ask. Weekends are skipped.
THE NUMBERS, NAMES AND DATES IN THESE RUNS ARE THE STUDIO’S OWN EXAMPLES, INVENTED FOR THE RECORD; NO REAL COMPANY, PERSON OR PROPERTY IS NAMED.
QUESTIONS AT THE TABLE
Asked before the wire.
What does it need from me?
Outbound.py leads · the list comes first. It asks first for the email as a text file, the lead list as a CSV with where each address came from, and the markets the list is in.
Does it send anything anywhere?
No. The machine is a standard-library Python program that runs on your own computer and sends nothing anywhere; the words run wherever an AI reads Markdown. No server, no account, no key.
What is on the record?
The self-test (14/14) and every command run on real example inputs, pasted into WITNESS.md as they printed; the punch on the face is the SHA-256 of SKILL.md, so a downloaded copy can be checked against this room.
Can it be wrong?
Yes — it is an AI reading a text file. The rules differ by country and some markets need consent before the first email, so the check is a floor, not legal advice; counsel sets the rule for each market. A clean email can still be unwelcome — the list is the real test. The postal-address check is a pattern match.
What will it never do?
It will never write to a bought or scraped list; never fake a reply in the subject line; never send with a placeholder left in.
