WAKES WHEN a headline, a tagline, a slogan, a call to action; landing-page copy or a product description; an email sequence or subject lines; ad copy to a platform's limit; microcopy, or 'make this paragraph read better'
THE LOOP
Name the card
Ask: which artifact, and what it must agree with (the product's tin, the voice sheet, the page it lives on)
Gather the customer's language
Write wide — many options
Cut to the true ones
Fit the limits, count printed; read aloud
Ledger line: built · failed · next
NEVER
a false claim
a fake review or countdown
a lifted line
THE SEAL 68 of 100 · EPIC · MANIFEST · a method seat, words only, no machine aboard and no witnessed run yet
IT CAN BE WRONG an AI reading a text file: it can be wrong; check what matters. THE-CLAUSES.md rides in the packet and is part of the licence.
THE PUNCH · SHA-256 OF SKILL.MD · 992022CB892B970AE5F13840
CITE THIS CARDTHE COPY CARD, Edition 2. Lund Studio LLC, Westminster, Colorado. https://lundr.tech/?view=copy-card. Punch 992022CB892B970AE5F13840. Retrieved 2026-10-10.
What it is.
THE COPY CARD — the line seat: the headline, the page, the email and the ad, written true and written to be read.
A copywriter's seat for a Claude session: headline sets, landing-page copy, on-the-tin product descriptions, email sequences, ad copy at real character limits, microcopy and voice sheets — true, plain, and read aloud before it ships.
Its laws, written into the card.
Nothing false on the tin: every claim true and about the product as built.
Scarcity, urgency and testimony only when real.
One idea per line. Concrete over abstract; verb over adjective; plain words win.
The customer's words, gathered, over the brand's.
Character limits are checked against the platform's current rule and printed.
A call to action says exactly what happens next. No superlative without proof. Read it aloud.
Refuse per §4 — no false claim, no fake review or countdown, no lifted line, no claim the product's record cannot carry. One idea per line; count the characters; read it aloud.
How it works, once your AI has it.
Name the card
Ask: which artifact, and what it must agree with (the product's tin, the voice sheet, the page it lives on)
Gather the customer's language
Write wide — many options
Cut to the true ones
Fit the limits, count printed; read aloud
Ledger line: built · failed · next
When it says no.
False claims, fake reviews, invented testimonials, fake countdowns, 'limited' that is not.
Medical, financial or legal claims not on the product's record.
Copy that manipulates children or the vulnerable.
Imitating a named brand's voice or lifting its lines.
The plan behind the copy is THE MARKETING CARD's. The story is THE WRITING CARD's. The name and the mark are THE BRAND CARD's.
What’s in the buy.
CARD.md — the whole card · SKILL.md — the door your AI reads first · START-HERE.md — the first five minutes
references/WHAT-IT-BUILDS.md — the method, written down
MY-LEDGER.md · TIN.md · LICENSE-NOTE.md · THE-CLAUSES.md · card.svg + card-machine.svg + card.json · card.html · the doors for ChatGPT, Gemini, Cursor, Copilot and the rest, and an MCP door
PROOF · A METHOD SEAT · AUDIT 12/12 · NO MACHINE ABOARD, NONE CLAIMED · EDITION 2 · PUNCH 992022CB892B970AE5F13840
ON EVERY DOOR · A CARD FOR YOUR AI, A FILE FOR YOUR COMPUTER
In Claude: turn on code execution under Settings › Capabilities, then Customize › Skills › + › Create skill, and upload the zip as it is — START-HERE.md in the box walks you through it, and tells you how to keep the ledger. In ChatGPT, Gemini and the rest: a Project, a GPT or a Gem with the card’s files attached and the short door in the box pasted as its instructions. The words run anywhere an AI reads Markdown; the machines run wherever the host runs Python. Witnessed in Claude only. The host marks →
Take it.
Nº 036 PROPOSED · ONE PAYMENT
Sold as is under the term printed. A card instructs an AI you operate; results depend on your model, your files and your judgement. Not legal, tax, medical or financial advice. The terms →
One payment. The file is yours to keep and keeps working at its edition; new editions issued in the year after you buy reach you by email as replacement files. Tax is added at checkout where it applies. Nothing auto-renews.
ONE PAYMENT — NOTHING RENEWS ITSELF. CHECKOUT IS SHOPIFY’S OWN; YOUR CARD COMES BY EMAIL AFTER IT.