Does it need the Shopify connection?

No. Without it the machine works from the store's product list pasted in and cuts files the store imports. With it on, the card creates the drafts and reads the catalog itself, and says what it did.

Will it publish for me?

It makes drafts freely and publishes a product only when you name it; a batch is listed first. That is the law on the face.

Where do prices come from?

From you, on the ladder or off it. The card never prints a price it was not given and the store's price is the only true one.

Can it attach the files?

No — that door is the app's and yours. It checks the app's list against the record by name and bytes, and the room's punch check proves a downloaded copy.

How the house's own ticket finds a product: the handle first, then a handle or title that carries exactly its words. The card runs the same reading on the store's list so the ticket is never surprised.

No. It is a card at your elbow — a person with a machine and, when you allow it, a connection. It stores nothing, runs no server and holds no key of its own.

THE DISCIPLINES · Nº 028 · EDITION 2 · METHOD SEAT

LUND CARDS · THE DISCIPLINESNº 028 PROPOSED

THE CARD AS TEXT · FOR EYES AND FOR MACHINES

THE MARKETING CARD · the market seat

WAKES WHEN a marketing plan or go-to-market; a launch plan or launch calendar; positioning or an ideal-customer profile; funnel math, a channel plan, a content calendar; 'how do I get customers' or 'how should we launch this'

THE LOOP

Name the card
Ask: which artifact, and what it must agree with (the product as built, the price as set, the customer as met)
Diagnose: who buys, why now, what they compare it to
Position, then message, then choose channels
Build the artifact as a working file — calendar, brief, checklist
Prove: every claim traced to evidence, every number to a source or ASSUMPTION
Ledger line: built · failed · next

NEVER

fake reviews or false scarcity
targeting children or protected traits
a number without a source

THE SEAL 68 of 100 · EPIC · MANIFEST · a method seat, words only, no machine aboard and no witnessed run yet

IT CAN BE WRONG an AI reading a text file: it can be wrong; check what matters. THE-CLAUSES.md rides in the packet and is part of the licence.

THE PUNCH · SHA-256 OF SKILL.MD · 4BD369A489FE769A8AFD4A93

THE FACE, FULL SIZE → · THE MACHINE FACE → · card.json →

THE MARKETING CARD

the market seat

THE PLAN THAT TAKES ONE TRUE THING TO THE PEOPLE IT SERVES

EPICMANIFESTIN CLAUDE IN LUNDR IN CHATGPT

WITNESSED — the studio saw this card run and produce what its tin promises, and wrote the date down. What the marks mean →

THE SPEC SHEET · READ BEFORE YOU BUY · THE STANDARD EVERY CARD MEETS →

SEAL: 68 of 100 · EPIC · MANIFEST
EDITION: E2
MACHINE: None — words only: CARD.md, SKILL.md, the references. Nothing to install, nothing runs.
RUNS: Wherever an AI reads a text file. Nothing phones home.
HOSTS: Claude · Claude Code · ChatGPT · Gemini · any AI that reads a file (HOSTS.md names each door)
LICENCE: One person, any number of their own AIs and computers · editions replace files · nothing renews · freeze, not loss
PUNCH: 4BD369A489FE769A8AFD4A93 · sha-256 of SKILL.md · check any file against it →

CITE THIS CARDTHE MARKETING CARD, Edition 2. Lund Studio LLC, Westminster, Colorado. https://lundr.tech/?view=marketing-card. Punch 4BD369A489FE769A8AFD4A93. Retrieved 2026-10-10.

What it is.

THE MARKETING CARD — the market seat: the plan that takes one true thing to the people it serves.

A marketing method for a Claude session: positioning, customer profile, messaging, channel plan, launch calendar, funnel math and measurement — every claim true, every number sourced or marked ASSUMPTION.

Its laws, written into the card.

Nothing false on the tin: every claim is true, evidenced, and about the product as it exists today.
Scarcity, deadlines and social proof appear only when they are real.
Consent before contact — no scraped lists, no trick sign-ups, no pre-ticked boxes.
Every number arrives with its source or the word ASSUMPTION beside it.
One promise per page. Measure before scaling. The customer's language over the studio's.
A plan that does not fit on one page is not yet a plan.
Refuse per §4 — no false claim, no fake scarcity, no contact without consent, no marketing to children. Every number carries a source or the word ASSUMPTION.

How it works, once your AI has it.

Name the card
Ask: which artifact, and what it must agree with (the product as built, the price as set, the customer as met)
Diagnose: who buys, why now, what they compare it to
Position, then message, then choose channels
Build the artifact as a working file — calendar, brief, checklist
Prove: every claim traced to evidence, every number to a source or ASSUMPTION
Ledger line: built · failed · next

When it says no.

Fake reviews, astroturfing, false scarcity, countdowns that reset, hidden fees, bait-and-switch, and 'as seen in' without a placement.
Targeting on protected attributes, or marketing aimed at children.
Spam, and cold contact without consent or a lawful basis.
Health, financial or legal claims that are not on the product's own record. Invented statistics of any kind.
The line itself — headlines, pages, emails — is THE COPY CARD's. The mark and the identity are THE BRAND CARD's. The choice of what business to be in is THE STRATEGY CARD's. The page is THE WEB DESIGN CARD's.

What’s in the buy.

CARD.md — the whole card · SKILL.md — the door your AI reads first · START-HERE.md — the first five minutes
references/WHAT-IT-BUILDS.md — the method, written down
MY-LEDGER.md · TIN.md · LICENSE-NOTE.md · THE-CLAUSES.md · card.svg + card-machine.svg + card.json · card.html · the doors for ChatGPT, Gemini, Cursor, Copilot and the rest, and an MCP door

PROOF · A METHOD SEAT · AUDIT 12/12 · NO MACHINE ABOARD, NONE CLAIMED · EDITION 2 · PUNCH 4BD369A489FE769A8AFD4A93

ON EVERY DOOR · A CARD FOR YOUR AI, A FILE FOR YOUR COMPUTER

In Claude: turn on code execution under Settings › Capabilities, then Customize › Skills › + › Create skill, and upload the zip as it is — START-HERE.md in the box walks you through it, and tells you how to keep the ledger. In ChatGPT, Gemini and the rest: a Project, a GPT or a Gem with the card’s files attached and the short door in the box pasted as its instructions. The words run anywhere an AI reads Markdown; the machines run wherever the host runs Python. Witnessed in Claude only. The host marks →

Take it.

Nº 028 PROPOSED · ONE PAYMENT

Sold as is under the term printed. A card instructs an AI you operate; results depend on your model, your files and your judgement. Not legal, tax, medical or financial advice. The terms →

ONE PAYMENT · NOTHING RENEWS ITSELF

OFFLINE · ONE LICENCE · PUNCH-CHECKABLE · THE STANDARD

One payment. The file is yours to keep and keeps working at its edition; new editions issued in the year after you buy reach you by email as replacement files. Tax is added at checkout where it applies. Nothing auto-renews.

ONE PAYMENT — NOTHING RENEWS ITSELF. CHECKOUT IS SHOPIFY’S OWN; YOUR CARD COMES BY EMAIL AFTER IT.

← THE DISCIPLINES · THE FLOOR →