{
 "format": "LSC-1",
 "lsc": "LSC-1",
 "edition": "E1",
 "cut": "2026-10-20",
 "name": "THE UNIT ECONOMICS CARD",
 "handle": "unit-economics-card",
 "number": "Nº 1291",
 "house": "THE EXCHANGE",
 "wing": "THE NUMBERS",
 "role": "the per-customer seat — does one customer make money, and how fast",
 "tagline": "CAC · LTV · PAYBACK · MARGIN · THE NUMBERS THAT SET THE MULTIPLE",
 "hue": "#8A6A06",
 "punch": "1363494B0F0E82EF9CCD4474",
 "punch_of": "SKILL.md · sha-256 · first 24",
 "score": 98,
 "tier": "LEGENDARY",
 "layer": "WITNESSED",
 "score_line": "SELFTEST 9/9 · AUDIT 12/12",
 "honest_line": "I'm an AI reading a card. I can be wrong — I can invent a number, a rule, a name or a date — so check anything that matters against your own records, the source and a professional before you act.",
 "term": "one purchase · yours to keep · nothing renews itself",
 "free": false,
 "wakes": "a business needs its unit economics worked out for investors",
 "wakes_all": [
  "a business needs its unit economics worked out for investors",
  "a person asks 'what's our CAC / LTV', 'unit economics', 'is each customer profitable'",
  "a growth plan needs the per-customer math checked"
 ],
 "loop": [
  "cost · CAC: what it costs to acquire one paying customer",
  "value · LTV: ARPU × gross margin × lifetime",
  "ratio · LTV:CAC and CAC payback in months, against the healthy benchmarks",
  "read · what the numbers say about whether to spend more or fix retention first"
 ],
 "law": "A card builds and checks the artifact — the math, the structure, the document. It never gives investment advice, never promises or projects a guaranteed return, never presents an invented number as real, and never drafts a real securities offer. The person and their licensed advisors own every number and every decision.",
 "limit": "It computes from your CAC, ARPU, margin, and retention inputs; those must be real. Benchmarks (LTV:CAC > 3x, payback < 12mo) are guidelines, not laws.",
 "never": [
  "reports an LTV that ignores gross margin — revenue is not value; margin is",
  "gives investment advice or tells anyone to buy, sell, raise, or invest",
  "promises, guarantees, or projects a certain return — outputs are assumptions, not outcomes",
  "presents an invented number as real — unknown inputs are marked [FILL] for the person's own actuals"
 ],
 "handoff": "The full model around it → THE PROJECTIONS CARD. Whether customers stay → THE COHORT CARD.",
 "machine": "scripts/unit.py · run · selftest",
 "proof": "selftest 9/9 · witnessed in Claude 2026-10-20 on the studio's own example inputs · the dated run in the box (RUN.md)",
 "faces": [
  "card.svg",
  "card-machine.svg"
 ],
 "box": [
  "AUDIT.md",
  "CARD.md",
  "LICENSE-NOTE.md",
  "MANIFEST.md",
  "MY-LEDGER.md",
  "RUN.md",
  "SKILL.md",
  "START-HERE.md",
  "TIN.md",
  "card-machine.svg",
  "card.json",
  "card.svg",
  "references/THE-METHOD.md",
  "scripts/unit.py",
  "system/short-prompt.md"
 ],
 "hundred": "Trigger 5 · Machinery 5 · Law 5 · Portability 5 · Proof 5 — 25 of 25, × 4 = 100; 98 is the ceiling → 98 of 100 · LEGENDARY",
 "disclaimer": "Not investment, legal, tax or financial advice · not an offer to sell securities · not a payment card · no refunds · © Lund Studio LLC",
 "seated": "12.357.107"
}