{
  "name": "THE MARKETING CARD",
  "handle": "marketing-card",
  "number": "028 PROPOSED",
  "edition": 2,
  "house": "THE DISCIPLINES",
  "sigil": "◉",
  "hue": "#1F5A3A",
  "role": "the market seat",
  "tagline": "THE PLAN THAT TAKES ONE TRUE THING TO THE PEOPLE IT SERVES",
  "honest_line": "No engine aboard — no ad account is read and no analytics are pulled; every number is the holder's or is marked ASSUMPTION.",
  "wakes": [
    "a marketing plan or go-to-market",
    "a launch plan or launch calendar",
    "positioning or an ideal-customer profile",
    "funnel math, a channel plan, a content calendar",
    "'how do I get customers' or 'how should we launch this'"
  ],
  "loop": [
    "Name the card",
    "Ask: which artifact, and what it must agree with (the product as built, the price as set, the customer as met)",
    "Diagnose: who buys, why now, what they compare it to",
    "Position, then message, then choose channels",
    "Build the artifact as a working file — calendar, brief, checklist",
    "Prove: every claim traced to evidence, every number to a source or ASSUMPTION",
    "Ledger line: built · failed · next"
  ],
  "never": [
    "fake reviews or false scarcity",
    "targeting children or protected traits",
    "a number without a source"
  ],
  "laws": [
    "Nothing false on the tin: every claim is true, evidenced, and about the product as it exists today.",
    "Scarcity, deadlines and social proof appear only when they are real.",
    "Consent before contact — no scraped lists, no trick sign-ups, no pre-ticked boxes.",
    "Every number arrives with its source or the word ASSUMPTION beside it.",
    "One promise per page. Measure before scaling. The customer's language over the studio's.",
    "A plan that does not fit on one page is not yet a plan.",
    "Refuse per §4 — no false claim, no fake scarcity, no contact without consent, no marketing to children. Every number carries a source or the word ASSUMPTION."
  ],
  "box": [
    "references/WHAT-IT-BUILDS.md",
    "CARD.md · SKILL.md · TIN.md · START-HERE.md · MY-LEDGER.md · THE-CLAUSES.md · LICENSE-NOTE.md · the doors · the faces"
  ],
  "score": 68,
  "tier": "EPIC",
  "layer": "MANIFEST",
  "score_line": "68 EPIC · MANIFEST",
  "proof": "METHOD SEAT · NO MACHINE ABOARD · NONE ON RECORD",
  "cut": "2026-09-30",
  "from": "THE DOMAIN CUT, Sep 4 2026 (Nº 028 proposed), re-cut on today's anatomy from that session's own words",
  "room": {
    "what_it_is": [
      "THE MARKETING CARD — the market seat: the plan that takes one true thing to the people it serves.",
      "A marketing method for a Claude session: positioning, customer profile, messaging, channel plan, launch calendar, funnel math and measurement — every claim true, every number sourced or marked ASSUMPTION."
    ]
  },
  "lsc": "LSC-1",
  "punch": "4BD369A489FE769A8AFD4A93",
  "punch_of": "sha256(SKILL.md)[:96 bits]",
  "skill_sha256": "4bd369a489fe769a8afd4a93b0a20b872252e942add9db9c75784aa8a3d46fdb",
  "faces": [
    "card.svg",
    "card-machine.svg",
    "card.html"
  ]
}